Aston Business School

EREBUS  Cluster Case Study

Erebus (Engaging REsearch for BUSiness Transformation) Capacity Building Cluster approached Showtime Studios for website and branding needs. Erebus required a different voice for each audience; students, businesses and academics. Additionally, web tools for online information sharing between all stakeholders and a dynamic functionality allowing staff to update news were needed. Through professional, engaging design, appropriate branding and useful web tools, Showtime Studios has enabled Erebus to meet their communication objectives.

CHALLENGES

The Erebus cluster required not just a website. They required sharp, appropriate communication for their initiative. This included of course a website, but also a customised logo. The logo needed to convey the right message and it needed to symbolise the collaborative element of Erebus which is at the heart of the centre.
Erebus wanted to enhance collaboration amongst stakeholders and ensure the website could be used to easily update news.
It was also evident that maintenance of the website was needed, enabling Erebus staff to concentrate on their own efforts.

Visit the website - The EREBUS Capacity Building Cluster: http://www.erebus-cbc

SERVICES DELIVERED

To create the right communication for the Erebus research cluster, it was decided that not only was a visually appealing logo necessary from a branding perspective, but each of the three main stakeholders; students, businesses and academics required distinctive colours and stock photography to convey the right message and communication online. Development of engaging artwork enriched the communication of the Erebus initiative.

The website incorporated tools which ensured Erebus staff could effortlessly update news and thereby improve the effectiveness of their communication. Further, a secure file area for exchanging vital information was created which has enhanced the ability for Erebus to share information.

Erebus were interested in having their website maintained from a communication perspective. Showtime Studios and Erebus have agreed to a multi year maintenance contract, enabling Erebus staff to focus on running the innovative capacity building cluster.